Senior PPC & Performance Marketing Expert

About the Role

We are looking for a Senior PPC & Performance Marketing Expert with strong hands-on experience in paid digital marketing, specifically within the UK legal and immigration market. This role is focused on lead generation, conversion performance and campaign scaling across Google Ads, Meta and TikTok.

Key Responsibilities

• ✓Plan, launch and manage high-performing Google Ads campaigns across Search, Display, Performance Max and remarketing.
• ✓Manage Meta Ads campaigns across Facebook and Instagram with a strong focus on lead quality and conversion rate.
• ✓Build, test and optimise TikTok Ads campaigns for recruitment, legal and professional service audiences.
• ✓Carry out keyword research, competitor analysis, search intent mapping and audience targeting for UK legal services.
• ✓Monitor daily budgets, bidding strategies, CPL, CPA, ROAS, impression share and campaign performance.
• ✓Set up and maintain conversion tracking through Google Tag Manager, GA4, Meta Pixel and TikTok Pixel.
• ✓Analyse landing page performance and work with the content/design team to improve enquiry conversion rates.
• ✓Prepare clear weekly performance reports with actions, insights and next-step recommendations.

Requirements

• ✓Minimum 5 years of hands-on PPC and performance marketing experience.
• ✓Strong practical experience with Google Ads, Meta Ads and TikTok Ads.
• ✓Experience in the UK legal, immigration or professional services market is strongly preferred.
• ✓Ability to personally build, manage, optimise and scale campaigns without relying only on strategy documents.
• ✓Strong understanding of lead generation, ROI, CPL, CPA, attribution and conversion tracking.
• ✓Confident with GA4, GTM, pixels, remarketing audiences and campaign reporting.
• ✓Ability to work with landing pages, CRO recommendations and lead quality feedback.
• ✓Excellent communication skills and strong ownership of campaign results.

Benefits

• ✓Opportunity to work on serious UK legal and immigration service campaigns.
• ✓High-impact role with direct influence on lead generation and business growth.
• ✓Hybrid or remote working arrangement depending on suitability.
• ✓Long-term opportunity for someone who can deliver measurable performance.
• ✓Work with a growing team across marketing, recruitment and digital operations.