SEO, GEO & AEO Specialist
We are seeking an experienced SEO, GEO (Generative Engine Optimisation) and AEO (Answer Engine Optimisation) Specialist to lead our organic search strategy across multiple digital platforms. The successful candidate will optimise websites for traditional search engines, AI-powered search experiences and answer engines, helping drive qualified organic traffic, lead generation and long-term digital growth. You will work closely with developers, designers, content writers and marketing teams to implement advanced technical SEO, structured data, AI search optimisation and content strategies that deliver measurable business results.
Company
Qualified Group
Location
Hybrid / Remote
Experience
Not specified
Salary
DOE
About the Role
We are seeking an experienced SEO, GEO (Generative Engine Optimisation) and AEO (Answer Engine Optimisation) Specialist to lead our organic search strategy across multiple digital platforms. The successful candidate will optimise websites for traditional search engines, AI-powered search experiences and answer engines, helping drive qualified organic traffic, lead generation and long-term digital growth. You will work closely with developers, designers, content writers and marketing teams to implement advanced technical SEO, structured data, AI search optimisation and content strategies that deliver measurable business results.
Key Responsibilities
- ✓Develop and execute SEO, GEO and AEO strategies.
- ✓Perform technical SEO audits and implement improvements.
- ✓Optimise websites for Google AI Overviews and AI search platforms.
- ✓Implement structured data (Schema.org) across websites.
- ✓Conduct comprehensive keyword and search intent research.
- ✓Create topical authority and content cluster strategies.
- ✓Optimise Core Web Vitals and website performance.
- ✓Monitor rankings, traffic and organic conversions.
- ✓Perform competitor and market analysis.
- ✓Develop internal linking and content optimisation strategies.
- ✓Manage Google Search Console and Google Analytics.
- ✓Collaborate with developers on technical implementations.
- ✓Prepare monthly SEO performance reports.
- ✓Research emerging AI search trends and algorithm updates.
- ✓Support local, national and international SEO campaigns.
Requirements
- ✓Minimum 5 years of professional SEO experience.
- ✓Strong understanding of Technical SEO.
- ✓Experience with GEO and AEO optimisation strategies.
- ✓Excellent knowledge of Google Search Console.
- ✓Experience with Google Analytics 4.
- ✓Knowledge of Schema.org structured data.
- ✓Experience with Core Web Vitals optimisation.
- ✓Understanding of JavaScript SEO.
- ✓Experience with WordPress and modern CMS platforms.
- ✓Knowledge of HTML, CSS and basic JavaScript.
- ✓Experience using Screaming Frog.
- ✓Experience with Ahrefs, SEMrush or similar tools.
- ✓Strong analytical and problem-solving skills.
- ✓Excellent written and verbal English communication.
- ✓Ability to manage multiple client projects.
Benefits
- ✓Competitive salary.
- ✓Hybrid working environment.
- ✓Career progression opportunities.
- ✓Exposure to cutting-edge AI search technologies.
- ✓Training and professional development.
- ✓Performance-based bonuses.
- ✓Company pension.
- ✓Paid annual leave.
- ✓Supportive and collaborative team.
- ✓Latest software and professional tools.
- ✓Continuous learning budget.
- ✓Opportunity to work on UK and international projects.
- ✓Flexible working arrangements.
- ✓Modern digital working environment.
- ✓Performance recognition programme.
Think you are the right fit?
Apply through our dedicated application page so our recruitment team can review your CV, experience and screening answers properly.
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